What is the definition of Improvements Research?

"Improvements research" is like when you're trying to make your breakfast cereal more palatable but instead of just adding sugar, you decide to research the effects of fermented milk on cereal texture. You think, 'If I add probiotics, it'll be better!' But then you realize that's just another way of saying, 'I'm going to turn my cereal into a yogurt with questionable taste and questionable gut health benefits.'

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Example sentence: "With our latest improvements research, we're convinced that adding a dash of 'afety first' to our chocolate chip cookies will make them the most irresistibly unhealthy treats ever, courtesy of 'ugar substitutes' we've dubbed 'Sugar-Savior'. But don't worry, they'll still be delicious enough to make your grandma cry over her health!"